Branding

Tuesday 8th December 2020

Branding
L/O: To explore the concept of branding & to create an effective brand image

Name: Breezy Tunes

What it does/is: Music app that allows you to listen to music, create playlists, like, share and comment on existing songs.

Unique selling point: Offers help for mental health, all variations of music types (i.e classical, heavy metal, pop, jazz), Entirely Free.

Target Audience: People struggling with mental health, musicians looking to publish their music. teens middle aged.

The arrow goes from A-Z because they "have everything from A-Z".

Uses colours that describe being content and ambition (blue), and creativity and originality (purple)

The arrow makes it look like a smile, showing it to be happy and loving.







































All but Youtube Music use calming, safe, warm colours for their logos. All incorporate text. All use Sans Serif. None have slogans



Thursday 10th December 2020

Brand Identity

L/O: to explore the idea of brand identity & apply it to our logo design

1) shy, happy,  smart , intelligent, compassionate 

Cadburys advert:

1) Funny, Random, Quirky

2) Funny,  Random, Odd

3)Energetic, Fun, 

Cadbury Identity: Funny, Random, Quirky, Odd, Energetic, Enjoyable, Unexpected, Lighthearted

Apple: Popular, Technological, Expensive, Cool, Reliable.

Disney: Popular, Magical, Childish, Amazing, Wonderful.

Coca-Cola: Amazing, Fizzy, Lush, Tasty, Strong.

My brand identity:

Funny, Light-hearted, Varied, Calming, Helpful.







I have a mind icon in the corner to represent mental health help.
I have musical notes to represent that it's a music app.
The blue/yellow colours represent lightheartedness and being calm.








Comments

  1. Miss Mac18 December 2020 at 04:29

    The second version is definitely better colour wise. Do you think we could incorporate the mental health aspect into the design more?

    ReplyDelete

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