LCA: 14

 Tuesday 20th March 2021

L/O: to develop an effective film marketing strategy

  • radio advertisements
  • posters (bus, outside a cinema)
  • trailers (Tv, Adverts on apps like youtube, cinema)
  • sponsorships
  • magazines (shops)
  • publicity photos, interviews etc.
  • social media, websites
  • merchandise

Spider-man into the spider-verse:
  • 3 trailers
  • Merchandise (posters, pop figures)
  • publicity at CinemaCon, Comic-con
  • Venom gave a sneak-peak of spider-verse footage
  • releasing the movie soundtrack (Post Malone "sunflower", Jaden Smith "way up")
  • Twitter Advertisements
  • New Spider-man Mile Morales Video Game
  • Spider-Man WEB AR experience. (People can take images and Spider-verse characters will appear)
  • Sponsors (Nike, banks, cereal boxes)
Film Posters
Title, Actor names + images, Tagline, Main images, release date, Credits, Director,  Reviews/Ratings/Rewards, 











All use the colours blue, red and black; usually have the disaster in the background; Title in bold, using Sans serif;


Thursday 22nd April 2021

Jurassic World: Fallen Kingdom's official poster gives us narrative clues as to what happens through the use of the volcano erupting in the background. In addition the people cowering underneath the roaring, dangerous Tyrannosaurus Rex shows that there will be multiple dangers in this universe. Underneath the T-rex's foot, we can see a dead/dying dinosaur, demonstrating the strength and brutality that will be faced.

The colour red is used to represent danger, and to act as a warning; as it is used on the volcano it could be suggesting that the eruption will be the predominant threat. From the colours black and grey being used, we can infer that characters may die/come close to death.

The Title "Jurassic World: Fallen kingdom" is shown as a symbol, and made with a texture similar to stone, signifying the old dinosaurs coming from fossils. The cracks in the words connote an older generation of dinosaurs and the fact that they are at the breaking point of existing.

The tagline "life finds a way" hints that the old Jurassic Park (along with its inhabitants) has continued to thrive and live, despite the dangers and almost impossible living conditions.

Thursday 29th April 2021




















Tuesday 4th May 2021

I used the colours blue, black and orange to show the destruction and danger. You can see the Disaster in the background with the demonic creatures, with the main characters running away.

I have the actors names in the top  left corner, so i could have found a better place for them to be, I have a credit block and release date. The Title could have had a better design to it. I also have my Tagline underneath the Title

I am pleased with the name and tagline, as i feel they are creative.

I would change the background, as it feels more green and light than dark In addition the poster seems more like a horror.








Comments

  1. Miss Mac13 May 2021 at 08:49

    Poster Analysis:
    Excellent - detailed and accurate terminology.

    Your Poster:
    WWW: good positioning of textual elements
    EBI: could the colour palette match disaster conventions more?

    ReplyDelete

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