Music Industry
Thursday 4th November 2021
The Music Industry: Music Magazines
L/O: to explore the magazine industry ownership, regulation & revenue
Conglomerate: a multi-industry company, a large corporation/company, made up of lots of smaller companies.
Globalised: develop/to develop something that makes international influence or operation possible.
Diversify: (of a business) enlarge or vary its range of products or field of operation.
Regulation: a rule made and maintained by an authority.
Revenue: The profit/income generate from goods or a service related to a company.
Circulation: The number of newspaper/magazine copies distributed on average in a day/month/fortnight.
Who Publishes:
What's on TV = Future PLC
Radio Times = Immediate Media Company Hubert Burda Media
TV Choice = Bauer Media Group
Take a Break = Bauer Media Group
Good Housekeeping = Hearst Communications
Glamour = Conde Nast Advance Publications
Inside Soap = Hearst Communications UK
Bauer Media:
1) Owns more than 600 magazines
2) MOJO
3) Mojo for music, online version for people who wont buy the magazine.
4) Owns Radio Stations, Online, Music Television channels,
IPSO (Independant Press Standards Organisation), IMPRESS (Independant Monitor for the PRESS)
Bauer joined IPSO
Revenue:
1) Purchases, Subscriptions, Advertising, Events, Sponsored content
Costs for magazines have gone down as people have gone online and no longer buy and read magazines.
Magazines have responded to this by moving their magazines online
1) Bauer Media
2) IPSO
3) owned by international companies
4) They have varied their content, such as magazines and online magazines
5) Circulation, Advertising
Thursday 11th November 2021
Music Genres
L/O: to identify and explain different music genres
Electronic Folk Dubstep Techno
Rock Romantic Soundtrack New Metal
Heavy Metal Classical Funk Reggae
Pop Blues Hip Hop Death Metal
Jazz Soul Rap Disco
Indie Country Swing Opera
Rock:
Rock music emphasises the pentatonic scale. Rock 'n' roll is a popular music genre that combines elements of rhythm and blues, jazz, and country music with the addition of electric instruments.
romantic love, sex, rebellion against "The Establishment", social concerns, and life styles.
Pop:
Catchy and Memorable melodies, repeated chorus with 2 or more verses.
Usually about the love and joys of relationships
Heavy metal:
Heavy metal is traditionally know by loud distorted guitars, emphatic rhythms, dense bass-and-drum sound, and vigorous vocals.
dark themes, including war, destruction, doom and misery, death, mutilation and physical violence. Violent, aggressive and angry lyrics.
1) The target of heavy metal is 16-25, however it can appeal to all ages dependent on the band and fanbase
2) Radio stations: Metal radio, Metal Express, The Metal MIXX
Magazines: Terroriser, Kerrang,
3) Metallica, Anthrax, Slayer, AC/DC
Thursday 18th November 2021
Music Magazines:
L/O: to explore the terminology and genres of popular music magazines
Typography: Arranging type to make written language legible, readable and appealing. This includes selected fonts, typefaces, sizes,line lengths/spacing, letter spacing
Layout: The way that elements of the magazine are arranged
Lexis: The total words in a language, the level of language as vocabulary, how it is worded (what they are saying)
Colour palette: The colours used in an element
Mise-en-scene: props, clothing, setting, lighting (high key = bright, Low key = more shadows, darker), make-up, the things you can see in the main image (Setting/background).
Pop Magazines:
All use bright colours, most use high key lighting, close up of peoples faces, Mastheads at the top off the magazine, mainly bright clothes, most only one colour on clothing, mainly close ups but some mid shots, Bold fonts, Masthead at top, strap lines on the lower half, some have banners, mainly bright lighting, informal Language
Rock:
Thursday 25th November 2021
Genre & Target Audience
L/O: to identify target audience for a variety of music magazine genres and link to genre codes
1) mise-en-scene
colour palette
shot-types
strap lines
Lexis
Typography
Gender, ethnicity, age D
Genre
2) age D
gender D
ethnicity D
genre of music liked P
location D
class / social statues D
Kerrang is a rock magazine, the lexis is slang, which will gather a younger audience. They are individual and will push to have there voices heard, which fits rock music's political views about making voices heard, this is shown with the "fight the power", in addition the powerful expression of the main image. Block capitals with and exclamation mark seem loud and powerful. The younger, male cover aids the mainly male audience and younger ages.
Q is a mixed genre magazine, they follow the main, quality-filled, popular genres at the time, this fits the need to discover "Quality in all areas". The 29 year old viewers will be into newer and possibly some older artists, which is why they have Ed Sheeran and Liam Gallagher on the cover. The lexis is more casual, fitting with the age of the audience.
The lexis uses 'smarter' language which could appeal to the older audience and the classical theme. The female on the cover can appeal to the female viewers.. "give all children the power of music" - appeals to the younger viewers and possibly their parents if they wish to give their child a chance at creating music.
Thursday 2nd December 2021
Mojo Audience:
L/O: to explore and define the magazine's target audience.
High quality photography, familiar conventions, and sophisticated media language using high quality printing on glossy paper.Authoritative brand image. Established magazines such as vogue bring advertising from highly popular brands. Half Glossy, light-weight paper (cheaper).
- Brand for those who love music
- Loved by its Audience
- New information about musicians
- Largest music magazine
- Gives a free CD
- The best music, classic & contemporary
Rock and metal music is mainly shown in their magazines.
Weekly magazines target a predominantly working class audience. highest working class readership: Take a Break, What's on Tv, OK! and Tv Choice.
Monthly Magazines tend to target a middle class audience.. The paid-for magazines with the highest middle-class audience are: Good Housekeeping, Cosmopolitan, Vogue, BBC good food, the weekly Radio Times.
Most popular Weekly and Monthly magazines have predominantly female readership. Magazines aimed at men have lower circulations. Most successful are: Men's Health and BBC Top Gear.
In 2016-17 Moho had a fairly small circulation of 68,000 and a readership of 138,000. Has a more niche audience.
Class: equal share of middle class and working class audience
Gender: four times as likely to be read by men than women
Age: about 65% are over 35, but a higher proportion of 15-34 year olds (a smaller group) read it.
Niche audience = a specific target audience, opposed to a mass group of an audience.
Specifically for people who enjoy music
MOJO Audience psychographics:
1) 48% of the audience access music through Spotify, youtube or amazon music. 53% sometimes listens on a CD player.
2) Into reading, still into vinyls.
3) has a son and a daughter, extremely well-paid job.
4) excited about music.
5) "music defines him".
6) music "sound tracked" every moment in his life, obsessed with music, finds new things he didnt know about.
Mojo U&G
Personal Identity: find music they enjoy and relate to, find artists who create music in genres they enjoy
Information: Learn about new releases and bands, learn about gigs and shows.
Entertainment: Enjoy the information about artists, enjoy the music from the artists,
Social Interaction: Find people who enjoy the music and want to talk about it with fellow listeners. Recommend bands, songs, albums, solo artists or genres to each other.
1) Reading a magazine is more active as your choosing to buy and read the magazine. Watching a film you only sit down and are given the information in a specified order.
2) choosing the magazine is an active process, being given the magazine by someone else is a passive process.
3) A Young, pop teenager may not enjoy it as much but may still read certain parts of the magazine.
4) An Older rock listener may enjoy it more and will read the magazine more actively.
Thursday 9th December 2021
Mojo U&G
L/O: to explore the appeal of mojo magazines to its target audience
Do Now:
Uses and Gratifications theory
The theory is about why a specific target audience uses any media texts
P.I.E.S
Personal Identity
Information
Entertainment
Social Interaction
Mojo:
Personal Identity: Music magazines often reinforce the readers' sense of being a fan of a particular genre of music or artists.
Aspirational role models - music artists - with whom their readers can identify
Reinforce a reader's values - wither values held by a particular musical genre (E.g. punk - rebelling) or musical value as a whole.
- May relate to madonna's music
- People may aspire to be like Madonna
- rock / punk - rebelling
- mentioned artists may be role models
Information: Offers a sense of being in contact with the world, giving information about the world of popular music. This can normally be seen through the regular features of each issue.
- upcoming artists
- books about music
- film about music
- releases of albums
- personal opinions
Entertainment: Music magazines offer a range of entertainment pleasures such as comedy, gossip, free gifts, striking visuals and attractive stars. They can offer an escape from every day life into a different world of stars, celebrities and music.
- Free gift
- gossip - "sex and drugs and paint and punk"
Social Interaction: Music magazines offer news and gossip that might form the basis of real-life conversations and debates between the readers ad their friends. They usually follow a familiar format and have regular sections that readers might substitute for real-life situations - seeing the magazine as a good friend.
Personal Identity: Relates to the music/genre.
Information: information about the artists life.
Entertainment: Enjoys the music.
Social Interactions: talk to people about the magazine, interact with the magazine.
Thursday 13th January 2022
Cover Analysis
L/O: to analyse the cover of a magazine, linking it to genre and audience
'Baby Boomer' Generation: Baby boomers were born between 1946 - 1964, currently between 76 - 58 .
Diversification: Diversification is a technique of varying products
Audience Address: Addressing (speaking directly to) the audience. How the text speaks to the audience, and involves and influences them.
Discerning: having / showing good judgement.
House Style: a preferred manner of presentation / layout of a written material.
Codes and Conventions: Codes and conventions are the visual, temporal, aural language of a media production. Similar to genre conventions
Intertextuality: The relationship between texts. References to other texts in a media product.
The shot type is a mid shot of Dave Grohl staring at the camera
The Star Vehicle (Main celebrity) is Dave Grohl
The colour palette is blue white and yellow with accents of red
Ian Dury, Cat Stevens, Elvis, Nirvana, Lou Reed
The Masthead is block capitals
The Main cover line is large, bold text with multiple colours, positioned at the centre
The Minor cover lines are smaller text
The puff says 159 reviews
Free teen spirit album
Positioned around Dave Grohl's face
The cover lines are positioned around Dave Grohl's face, connoting that he is the main subject of the magazine. This is beneficial as the audience (Who are likely to be rock fans) will know who Dave Grohl is and will want to know more about him/Foo Fighters/Their music. Dave Grohl is also male, which links the the target audience being mainly male. Furthermore, the cover lines feature the name of predominantly older male artists, this includes the U&G aspect of personal identity and social interaction, as the male audience will find a fandom to interact with and feel included whilst discovering their personality. It also shows how the audience love and live for Quality music from all decades.
The free "Teen Spirit" album is an intertextual reference to Nirvana's song "Smells like Teen Spirit". This is a hook for the audience as they will know who Nirvana is and may be a fan of the song. The target audience are 30 - 50 year old, and will have lived at the same time as nirvana as well as existed when Dave Grohl joined. This aids to Dave Grohl being the star vehicle, as the audience would have remembered his role in the band. This includes the U&G aspect of social interaction as the audience will buy the magazine and converse with the friends about the artists in the magazine
Thursday 20th January 2021
DIRT
L/O: to reflect and improve on exam style analysis
COVER ANALYSIS 1:
WWW: A great start. You've linked the cover elements to the audience and genre conventions.
EBI: Try linking to Uses & Gratifications too.
WWW: A great start. You've linked the cover elements to the audience and genre conventions.
EBI: Try linking to Uses & Gratifications too.
Cover analysis
L/O: to refine analysis of magazine covers
1) Cluttered
2) it connotes that the magazine has a very excited, energetic, fun feel to it which appeals to the younger teenage audience, full of gossip
3) Saturated
4)bright pink colours appeals stereotypically to a female audience, bright colours reach the genre conventions of pop.
1) ordered
2) appeals organised, sophisticated audience. older ages who enjoy classical music, easier to understand and read. Audience are intelligent to music.
3) muted
4) fits genre conventions of classical music magazines. gender neutral.
1) sans-serif
2) connotes that the magazine is modern, masculinity,
3) thin and curly for Ed Sheeran, handwritten, script, crayon
4) Ed Sheeran writes his own music, Cover line is hand written, originality
Thursday 27th January 2022
Cover analysis
L/O: to refine analysis of magazine covers
2)Modern, masculinity, informal
3)Serif, Black, small; Dr Dre= Block capitals, large, red
4) black = bold, strong; serif= formal
4) red= bravery, confidence; Block capitals = important, stand out,
2) the shot type shows their whole body. Comes off as casual and informal
3) informal register
4) modern, "fitting in with the kids", used socially
1) mid shot
2) star vehicle's head and upper torso. Seems formal and professional
3) informal
4) social slang, modern
Thursday 3rd February 2022
Representation
L/O: to explore the concept of representation in music magazines.
Teenagers:
irresponsible
lazy
misbehave
wild
always partying/doing drugs
Men:
strong
hard-working
brave
masculine
Americans:
overweight
lazy
obsessed with guns
racism/homophobia
workaholics
military/patriotic
ignorant
Lesbians:
masculine aura
butch/femme
bright hair
piercings
Ed Sheeran:
Tattoos: represent rebellion, going against what the world expects, creativity, playfulness, imaginative
Expression: awkward, uncomfortable
guitar: acoustic, classical. serious about music, creative. casual
hair and clothes: messy hair, casual. basic clothes, humble
Taylor Swift:
Expression & pose: beautiful, feminine, gentle, kind, romantic
Hair & clothes: professionally done, organised, beauty. Dress looks like a white wedding dress, love, romance, beauty. Innocence & purity
Setting: Forest, natural beauty, adventurous
Text: Hand Written, writes her own music, Beautiful and flowing, creativity
50 cent:
Jewellery: religious symbol, wealthy, chains, watch,
Tattoos: Rebellion, no colour
Text: Block capitals, confidence, bold, masculinity. Script, feminine, counter-stereotype, different, "reinventing himself"
Expression & pose: Strength, power, angry expression, serious, set for a fight
Setting: Dark, scary, threatening
Hair & Clothes: Bulletproof vest, danger
Dave Grohl:
Different
Energetic
Aggressive playing
Take music seriously
Heavy Passion for music
Thursday 10th February 2022
Representation
L/O: to analyse representations used in music magazines
older musicians.
Professional.
Drama - "living dangerously", "society tried to extinguish me", "saving his soul", black & red colour palette suggests danger, anger, Lexis = musicians have a dangerous lifestyle/have been through dark times.
Binary opposition of good & evil.
Dark Knight: Intertextual reference, darkness, "arise" - Dark Knight Rises, Arise - Knighthood.
The Magazine Cover has religious / royal denotations, addressing Madonna as a "Pop Majesty" and saying "Immortalised by Art Kane". Madonna has a cross hanging from her nose ring, which links to Christianity and religion. Furthermore - the lexis of "Confessions", "majesty" and "immortalised" connotes power and religion. To subvert this, Madonna is licking the cross "sexually" which takes away from the religious semantic field. "The Madonna" is a religious term for The "Virgin Mary".
Madonna subverts the stereotype of females being Feminine, as she is represented as Masculine. Furthermore, rock magazines stereotypically have White Males as the Star Vehicle.
The representations reflect the dominance of celebrity culture in society.
The magazine has an aggressive lexis, using words such as "Kill", "killer", "heartache", "heroin"
Thursday 3rd March 2022
Exam Prep
L/O: to explore the possible exam tasks for music magazines
Mojo magazine uses subverted stereotypes of females to represent Madonna. She is shown to be wearing a shirt and tie, which are stereotypically masculine clothing, connoting that she is confident and in a position of masculine power.. This subverts the stereotype of females wearing dresses and feminine clothing. However, Mojo magazine reinforces the stereotype of females being all about beauty and wearing make-up, as we can see Madonna is wearing eyeliner, lipstick and (presumably) false eyelashes. Her hair seems professionally cared for and her eyebrows seem to have been shaped, showing that she is presented in a feminine way.
Furthermore, we can see a cross hanging from Madonna's nose ring. Religion is stereotyped to be an innocent, loving thing, but Madonna subverts this by
10 minutes
licking the cross in a "sexual" way, connoting it to be more devious. It presents rebellious, punk ideas
Some of the differences in magazine extracts 1 and 2 are due to the genres, however some differences are because of the difference in target audience.
Mojo Magazine predominantly uses the rock genre, which is commonly described as extreme, violent and passionate. The lexis Mojo uses reinforces this; words such as "Kill", "Killer", "Music Junkie" and "Haunted" are seen. Furthermore, they use the colour palette of back, red and blue - which are stereotyped as predominantly masculine colours - to represent the rock genre. The magazine is presented as a masculine one.
In contrast, the classical BBC Music magazine has a less vibrant colour palette and is presented as feminine. the word "music" is in a serif font, which connotes femininity.
NOT FINISHED
Thursday 17th March 2022
Music Videos
L/O: to explore this section of the unit and research chosen case studies
Music Video Research
Wheatus - Teenage Dirtbag:
Genre: Alternative / Indie
Release Date: June 20th, 2000
About: Teenagers being hopelessly in love, can't date each other, at the end the girl asks the boy out to watch "Iron Maiden" together.
The main character is being bullied and is in love with a girl called "Noelle", her boyfriend hates him.
Features: Jason Biggs, Mena Suvari
Avril Lavigne - Sk8er Boi
Genre: pop-punk, pop
Release Date: 27th August, 2002
About: a popular girl being in love with a punk, rejects him because of her ego, punks wearing baggy jeans are looked down on. Punk becomes famous and she regrets rejecting him.
Teenage Dirtbag = Created to promote the film "Loser", directed Jeff Gordon, who directed Loser
Sk8er Boi =
Teenage Dirtbag Narrative & Performance: The story is to promote the film "Loser", the performance promotes the band Wheatus. The performance is the band performing.
Sk8er Boi = The story is about a boy being a punk and being rejected by the girl he loves, because she believes that dating him would ruin her ego. This isn't shown in the music video, as we see the "punks" Spray painting on walls, and running through the streets.
Wheatus Performance:
Mise-En-Scene:
Teenage Dirtbag:
Sk8er Boi Mise-en-Scene:
Thursday 24th March 2022
Mise-en-Scene
L/O: to examine the use of media language in music videos
1) The camouflage print on the costume suggests fighting/surviving a war - surviving break-up.
2) rap/pop-rap genre, casual theme, wearing gold chains - connotes wealth. modern, music video = "cool", "fitting in with the kids"
3) school uniform tied together - rebellion, facial expression - rebellion, pose - "sassy" = rebellion, girl group, genre = pop, TA = teens
Sk8r Boi: Stereotypical rebellious teens. "punk" clothing: Baggy jeans, wrist bands with spikes, backwards cap, tattoos, casual clothing, dark eyeshadow
makes the mood & tone darker, "angsty" feel, Avril Lavigne is the centre performer, placed in the middle of everybody.
Teenage Dirtbag: They chose the actors to promote the film "Loser" - connotes that the narrative of the song will be based off of the film "Loser"
Main Characters costume connotes his characteristics of being a "nerd" - large hat, large jacket, t-shirt.
Thursday 31st March 2022
Mise-En-Scene
L/O: to examine the use of media language in music videos
In Sk8r Boi the clothes they are wearing connotes teenage, punk rebellion. The studded/spiked bracelets are general "punk" genre stereotypes. She has a skater style that isn't feminine. The Desaturated colours leave a darker theme to the song - genre conventions of pop/rock. The abandoned building & urban city street connote rebellion and skate culture. The Old car, skateboards, spray pain and electric guitar connote rebellion through graffitiing walls, as well as perpetuate skater stereotypes/culture.
These all have a relationship to teenage rebellion and Punk stereotypes, as well as perpetuating the "skater" culture and stereotypes that follow it.
They reflect the punk genre through the "rebellious" clothing of studded bracelets and non-feminine clothing, as well as the clothes being baggy and stereotypically "teenage". This is further reinforced through the stereotype of teenagers being rebellious and following disestablishment.
Avril Lavigne and her friends are dressed like teenage punks. This is achieved through using desaturated colours and stereotypical punk clothing. This connotes to the audience that they are rebellious teenagers.
Sk8r Boi is filmed in a city. We can see this as we are shown shots of skyscrapers and Graffiti on them. The video is set here as teenagers will stereotypically be rebellious by graffitiing the walls of a City
They chose the actors from American Pie in order to promote the film (released in 1999). as the song was released in 2000. The film was extremely popular at the time, and the band would have used them as it could bring more popularity to the music video.
Main Characters costume connotes his characteristics of being a "nerd" - large hat, large jacket, t-shirt, beige colour.
Connotes that he is "geeky", an American stereotype of the types of kids (nerds, jocks, populars, emos, punks etc.)
He is wearing this to match the mood of a school setting, with the "nerdy" character being bullied by the "Jock" character.
In Teenage Dirtbag - Wheatus and Sk8r Boi - Avril Lavigne, both music videos use mise-en-scene: costume in order to achieve the affect of teenage stereotypes.
For Example, Teenage Dirtbag uses the Star Characters clothing to connote that he is a "nerd", reinforcing American stereotypes about the types of kids in a school setting (nerds, jocks, popular kids, punks etc.). In contrast, Sk8r Boi uses costume to perpetuate the stereotype of Punks rioting in a city. This reinforces the stereotypes of Teenagers being reckless and wild, as well as being rebellious to the hierarchy. In Teenage Dirtbag, He wears a large hat, coat and a t-shirt, as well as most of his clothing being beige - connoting that he is a "boring nerd". In Sk8r Boi - Avril Lavigne is wearing cuffs, baggy clothing and dark eyeshadow/make-up - stereotypical clothing of a "punk".
Thursday 7th April 2022
L/O: to explore how camerawork is used to create meaning in music videos
SHOT ANGLE MOVEMENT - SAM
Establishing shot: Establishes the setting
POV: Point Of View shot
Dutch Angle (a tilt) = tilted
Thursday 28th April 2022
Camerawork
L/O: to explore how camerawork is used to create meaning in music videos
sk8r boi: Naturalistic
Teenage Dirtbag: Naturalistic
1) shot type: POV shot
why used: shows Avril Lavigne as an individual in the Camera.
why used here: shows Avril Lavigne as the featured artist, shows how popular she is.
2) shot type: long shot
why used: showing the setting
why used here: to show them driving in a car through the city.
1) angle name: high angle
why used: to show Avril Lavigne above the crowd
why used here: makes Avril Lavigne seem more significant/important then the crowd, shows her power as the star.
2) angle name: low angle
why used: to make the characters seem larger
why used here: shows that the "Jocks" seem strong and powerful, and to make us see them as if we are insignificant in comparison to them.
3) angle name: Dutch tilt
why used: shows Avril Lavigne as an artist
why used here: shows her talent
2) pedestal
3) track
4) pan
5) tilt
6) roll
Sk8r Boi:
Close up:
Long Shot:
Dutch Angle:
Track:
1:20-1:22
follows the guy riding the bicycle
Roll:
3:22
Follows Avril Lavigne smashing a guitar onto a car
Pan:
0:07
pans up to the "7th spring Noon" spray paint.
Dolly:
1:41
Zooms in on the drummer.
Zooms in on Avril Lavigne
Sk8r Boi: Energetic, fast, short clips, frantic, sudden.
The Camera movement in Sk8r Boi is frantic, energetic and fast. At one point in the music video, short close ups and dolly's are used. This fits the tone of the song as it shows a fast paced "punk rebellion".
Thursday 5th May 2022
L/O: to explore how sound & editing are used to create meaning in music videos.
Sound is DIEGETIC or NON-DIEGETIC
Diegetic can be heard by the audience and the characters, it is from inside the world of the text.
Non-diegetic sounds can only be heard by the audience, it is from outside the world of the text.
Wheatus - Teenage Dirtbag:
band playing at the beginning
Car driving in
Bike Crashing when hit by car
Power dynamic between Jock & the Nerd
Girl singing is meant to appear diegetic.
Band performing at the prom becomes diegetic
Sk8r Boi - Avril Lavigne:
Spray paint cans clanging
Zip-wire harness
Wind/Cars
person landing on the floor
Avril Lavigne's voice (technically)
Band Performing on the car becomes diegetic
Helicopter
Guitar smashing car
police sirens
wind
Helps us understand the environment and adds realism - in a city.
Editing:
Linear:
Events are chronologically presented & edited
cinematic & traditional (beginning - middle - end)
Non-Linear:
no clear order
events are cut & rearranged
abstract / expressionistic
Sk8r Boi is edited in a linear order. The clips progress from everyone advertising the performance and travelling to the place, to Avril Lavigne & the band performing on the car. This is following the narrative
Teenage Dirtbag is also edited in linear order. The clips follow the main character throughout the school and to the school prom. This is following the narrative
Sk8r boi has a faster pace and more cuts because the song is faster.
Camerawork
Sound
Editing
Mise-en-Scene
- Sk8r boi has more cuts and is more fast paced
- setting / Mise-en-Scene
- Clothing - nerdy school clothing vs baggy punk clothing
Thursday 12th May 2022
Explain one way in which music videos use media language to differ from each other. Refer to one example of contrasting media language in two music videos you have studied to support your answer.
- Mise-en-scene = Clothing is different, portraying a punk skater wearing baggy clothes, studded wrist bands etc.- trying to stand out from everyone else, or a nerd wearing overly large clothes, large hat etc. or a Jock wearing sports uniform and being overpowering.- trying to conform into a group.
- Sounds = More diegetic sounds in SB than TD
- Editing = fast pace cuts in SB - fits the tone, rock genre, less cuts in TD
- Camerawork= Camera movement is handheld and realistic in Sk8r Boi, whereas the camera is static and less realistic in Teenage Dirtbag.
In Sk8r Boi and Teenage Dirtbag, they use Mise-en-Scene differently in order to differ from each other. In SB, Avril Lavigne is wearing Baggy clothes, studded wrist bands and dark make-up. This is used to give the effect of a rebellious, punk, skating teenager who wants to stand out from the crowd and rebel against the standards set by society. However in TD, the main character is wearing overly large clothes, a large hat, and a t-shirt, connoting that he is a nerd, whilst the 'jock' characters are wearing a school sports jacket. This gives the effect of a school setting, with people trying to conform into a certain group (nerds, jocks, populars etc.). These both fit with the Genre of the song and the artists image.
Representation:
L/O: To explore how representations are constructed in music videos
Stereotypes
Counter-types
Gender - Masculine/Feminine/Neither
Power- Dominance, Weakness
Objectification
Underrepresentation.
Gender Stereotypes:
Thursday 19th May 2022
DO NOW:
1) Advertising, Music videos(uptown Funk),
2) The sexual objectification of women is more likely to appear in media
3) This is likely because the majority of large Media Conglomerates are owned by men, and as we live in a patriarchal society, that is the content that is projected.
4) Narrative,
Sk8r Boi:
- urban setting, diegetic sound, city environment
- young, urban rebellious vibe
- Sporty, exciting, rebellious, different - dropping from ropes
- messy teenage bedroom, uses old technology - reflects 2000's time period
- fast paced editing - exciting feel
- edgy, slightly criminal representation (rule breaking)
- Avril Lavigne - seems energetic & bold, casual clothes - "skate culture" - quirky and unusual, no sexualisation
- Gender stereotypes - Boy & girl - binary opposition - Ballet & punk.
- skinny ties fashionable in 2002 - can be sexualised
- tie being loose & half undone - rebellious, rule breaker
- disobeys school rules (BMX in halls, uniform)
- grunge feel
- jumping on cars, friends - vandalism, rebellion
- riding in car without seatbelts - chaos, messy, dangerous
- wild in the middle of the street
- Avril is successful - surrounded by fans
- ignoring warning signs, anti-establishment attitude
- close up of band members - punk, focusing on musical talent/skill
- close up of Avril - Selling the artist to the audience
- Aggressive facial expressions - rulebreaker, dominant, aggresssive
- hand symbol fo rock/metal/punk genres
- police - lawbreaker, Danger
- people knocked to the floor, people trampled, girl arrested, destroying guitar & car
- police car/helicopter
- light surrounding Avril Lavigne - God-like
- presented in an alternative community rather than mainstream popular crowds
- heteronormative representation of sexuality
- mainly white cast - less diverse - strange in comparison to a city background as a city will have more ethnically diverse people.
Teenage Dirtbag:
- based on the films "Loser" and "American Pie"
- Jason Biggs, Mena Suvari
- Tv narrative
- Drunk man on the stairs - familiar to younger audiences
- Wheatus in school hall - established as stars in music video
- wearing casual clothing, informal, common in pop/pun bands
- teen appeal
- bike crushed by car - geeky/nerd type character
- shy/nervous character
- beauty shot of Mena Suvari - Princess character/love interest
- commonly cross-cuts between band and storyline
- playing instruments with fruit - silly/immature - modern humour
- band are shown to be popular/successful
- Jason Biggs walking downstairs against the crowd - stands out from the crowd, alienated, alternative
- Band plays instrument - audience enjoys guitars/drums being played - demonstrates talent of band
- victim of bullying - "L" symbol - portrayed as an "underdog/loser"
- popular jocks surrounded by girls
- crowd pats the jocks on back - idolised by crowd
- track out makes him seem vulnerable
- knocked to ground - seems submissive
- intertextual reference to Iron Maiden - metal band, targeting alternative audience/older audience
- geeky character seem smaller
- Jocks are shown to be disliked
- Mena Suvari turns - shows she is a good character, feels bad for Jason Biggs' character
- JB in ruffled tuxedo - doesn't fit in with a crowd
- singer narrates from JB's POV
- Romantic connection JB -> MS
- Fairy lights seem dream like
- rises to MS's level - transitions from geeky character to dominant character
- Theme of wanting to fit in
- theme is engaging for a young audience
- heteronormative sexuality
- majorly white characters
- Teenage stereotypes of geeky male being hopelessly in love with popular girl.
Thursday 26th May 2022
L/O: to explain the construction of representation in music videos
Sk8r Boi challenges Van Zoonen's theory of patriarchy.
- Baggy/casual clothes
- no sexualisation of males/females
- rebellious, strong, independent, confident females rather than soft, innocent, nurturing, motherly females - skate culture, mise-en-scene,
other representation supports it:
- male police officers
- pretty girl in convertible
- other males are strong/masculine - reinforces stereotypes
Teenage Dirtbag supports Van Zoonen's theory of patriarchy
- Mena Suvari portrayed as "beautiful" for the male gaze
- Mena Suvari is soft, nurturing and innocent, following stereotypes - turns away the Jocks/bullies, kind to JB
- Jason Biggs is a male who is obsessively in love with MS
- MS is objectified as the "prize" for the males
- jocks are stereotypically masculine
- Jason challenges the theory through being portrayed as 'weak' and 'non-masculine'
patriarchal society
easy to recognise
narrative
Stereotypes are used in music videos in order to challenge/support stereotypical ideas. They are used as they are easy to recognise, used for narrative, and/or are reinforced as the normal in a patriarchal society
Gender Stereotypes are used in Sk8r Boi through the male side characters that are performing with Avril Lavigne. They reinforce male stereotypes through being physically strong and powerful. This connotes that males are supposed to be strong and are naturally more muscular. These stereotypes are used to fit the narrative - strong, rebellious teenagers fighting against a government and going against societal norms. However, it may also be used because of a patriarchal society that is run by men, and these stereotypes are pushed as what is believed to be the "normal" of societal images. This supports Van Zoonen's theory of patriarchy, believing that Men and Women are presented stereotypically.
However, Gender Stereotypes are also challenged by Avril Lavigne. She is presented in a masculine way, subverting Gender stereotypes. She is presented as rebellious, strong and (almost) aggressive. This is used to challenge the older stereotypes of women being caring, nurturing, kind and motherly. This challenges Van Zoonen's theory of patriarchy
In Teenage Dirtbag, Gender Stereotypes are reinforced through Mena Suvari's character. She is presented as kind, caring and nurturing. She turns away from, the bullies when they bully the main character, showing her kindness. This supports Van Zoonen's theory of patriarchy
Friday 12th May 2023
Paper 2: Music & News Revision
L/O: to explore the possible exam questions for the music industry unit
Q1 - 1 mark question
Newspaper/Magazine - IPSO & IMPRESS
Diversification - branches out to other media areas.
Convergence - coming together of other platforms.
Q2- 4 mark question:
Music Videos
Camerawork:
sk8r boi
- expressionistic
- hand held
-canted angle/dutch angle
- looks like music video
Teenage dirtbag
- naturalistic
- movie-like
Q3: 10 marks
Radio:
-PSB remit, must provide Entertaining and Educating content for a young audience, as well as supporting new and emerging artists.
Artists
- one or two songs of their own
- one cover from a different artist that they resonate with
Wednesday 24th May 2023
rock:
- mainly white artists
- serious
- dark colour palette
- stereotypically white
- rebellious
- "tortured", "dangerous"
INDUSTRY:
ReplyDeleteExcellentnotes
GENRES:
A good understanding shown
TERMINOLOGY & MUSIC MAGAZINES:
Great notes on terminology and a good start on the genre conventions
MOJO AUDIENCE:
ReplyDeleteGreat notes & understanding of U&G
COVER ANALYSIS 1:
WWW: A great start. You've linked the cover elements to the audience and genre conventions.
EBI: Try linking to Uses & Gratifications too.
i think you mean 'hook'...
DIRT:
ReplyDeleteMuch better!
COVER ANALYSIS 2:
Absent
STEREOTYPES:
Good ideas
REPRESENTATION ANALYSIS:
WWW: great ideas - you've identified lots of media language
EBI: make sure you match the points to the magazine TA, genre or magazine ideology.
25/4- 2.Make your new live lounge page Visible.
ReplyDelete