News
Tuesday 13th September 2022
What is News?
L/O: to explore the history of the news industry and the genres of newspapers.
What is the purpose of news?
- to inform the audience on situations happening globally/nationally/locally
- advertising (Profit)
- entertainment
- Social interaction
- Influence/Persuade
- Educate
1) Phones, Tvs
2) I trust Good Morning Britain
3) I trust the news sources with the best reviews.
4) If it is printed it is unable to be changed, whereas online anyone can change news
5) More newspapers have gone online in order to be more modern, or to make more money from people who don't regularly buy newspapers.
1) everyone participates in sharing and taking in news (sharing verbally).
2) press (printing) allowed people to make a business out of news. People are able to print news onto paper and sell it to willing customers.
3) news can be dangerous if people spread information or spread news in order to intentionally harm a person/group of people. However news can also be good as it can warn people of incoming dangers or inform people on information that they would not have found out themselves. People have power when it comes to sharing news and their opinions.
During the 1950s-60s TV was created.
By 1965 the circulation of Sunday newspapers had fallen to 25 million, which represented 1.4 newspapers per household, meaning it was more common for houses to buy more than one newspaper. By comparison, the total circulation of Sunday Newspapers was down to 10 million, 0.4 per household.
Labour supporting working class readers bought the mirror
conservative supporting working class readers bought the Daily Express
The conservative middle class read the Daily Telegraph
Labour or Liberal supporting middle class read The Guardian
The social Elite read the times.
talking about war & politics
brutal images of war
less images
less writing
informal
less political topics
dominated by headline and images
Tabloid:
The Sun
The Mirror
The Daily Star
Broadsheet:
The Guardian
The Telegraph
The Times
The Obeserver (owned by guardian)
The Independant
The Financial
The Daily express
The Daily Mail
Tuesday 27th September 2022
What is news?
L/O: to explore the nature and ownership of the news industry
The Media Ownership in the UK has many issues such as the likely use of biased information, propaganda, class division etc. We can see this as 3 main companies own 71% of the media circulation, meaning the information presented in this media will be repetitive and biased to the companies beliefs. Furthermore, each of this companies are owned by wealthy men, many of which are ignorant to the status of less wealthy people. If these people continue to produce news, information that challenges the beliefs of these wealthy men will not be shown, similar to how many newspapers (like The guardian) will print news that supports their political beliefs.
'Media Barons' - owned by wealthy individuals or proprietors.
E.g. Rupert Murdoch
(also owns The Sun and The times - Broadsheet and Tabloid)
Richard Desmond
Lord Rothermere
'Trusts' - a legal arrangement that transfers funds from the owner to a 'trustee' to manage and control the running of the paper. E.g. Scott Trust (GMG) The Guardian
'Cross-Media Converged Conglomerates' - global institutions that own numerous media outlets. These may be owned by 'Media Barons'. E.g. DMG & Lord Rothermere.
Own many media outlets (Daily Mail)
Newspapers are Commercial Publications. Their main aim is to gain profit from the content they produce. This content is more likely to be biased, or even fake news entirely, as the companies care more about the money that the real news. The newspaper will be more likely to post information about news that will entertain the readers by making them laugh or feel emotions in general, rather than information that is serious and important to the current affairs in this world. This means that the audience could be lied to and will believe false information.
Most of the news occurring in this world is hidden by the media. The audience will be less likely to see it as it will be covered up by the news outlets. Some news outlets would be more likely to report about a recent football game, rather than people being attacked/murdered etc. This is unfair, as people will be misinformed about serious topics, or not educated about them at all. Most of the news shown may not suit everybody.
The news are not legally obliged to be unbiased, meaning the information provided is likely to be biased-based facts. This means that the audience are likely to believe that these "facts" are honest and truthful. This will affect the opinions of the public as the 'information' provided could demonise a group of people and make the public believe those people are bad.
There is no severe consequences for those who break the rules. This means people will continue to break the rules without being punished. Furthermore the false information will continue to be spread.
Newspaper Groups Titles Owned Daily Market Share 2021
DMG Daily Mail 39%
News UK Sun & Times 28%
Reach Star, Express, mirror, people, Daily Record 16%
TMG Telegraph 5%
Scott Trust Limited Guardian, Observer 2%
GMG
Nikkei The Financial Times 2%
- False News
- Propaganda
- Bias
- News accuracy
- News Selection
Tuesday 11th October 2022
Newspaper Funding and Regulation
L/O: to explore the impact of newspaper funding and regulation on the printed press
How does media ownership contribute towards news bias?
- political opinion
- age different
- class difference
- news selection
- news accuracy
- propaganda
- advertising
- business interest/ friends of owners
- Desire for profit
Newspapers are not usually profitable but they are seen as a means of gaining political and social influence. They are often owned by rich individuals rather than large Conglomerates and so tend to specialise in newspaper publishing rather than a range of media.
The guardian and The Observer are owned by a trust set up in the 1930s to safeguard the journalistic freedom and the liberal views. These liberal views gave meant support from the Guardian for both the Labour Party and the Liberal Democrats..
The Guardian Media Group bought the observer in 1993 after a disastrous period in which it had been used by its owner as a weapon in a vendetta against a business rival.
extension:
Between 1977 and 1993 the paper was owned by two large international companies, first Atlantic Richfield and then ‘Tiny’ Rowland’s company Lonhro. A controversial period in the paper’s history reached its climax with the bitter battle between Rowland and Mohamed Al Fayed for control of the department store Harrods. When the Department of Trade and Industry published a damning report into the conduct of Mr Fayed, editor Donald Trelford took the momentous decision to print a midweek edition of the paper.
Political Bias
The Guardian: Liberal - left - Labour Party & Liberal Democrats
The mirror: Liberal - left- supports Labour Party
The Independent - Left
The Times - right
The Telegraph - right
The sun - right
The daily express - right
The daily mail - right
Newspaper Editors invariably insist in public that the owner never interferes with the content of the newspaper/ Rupert Murdoch has expressed strong views about the european union, yet his newspapers took different positions on the Brexit referendum. The owner, however , will appoint the editor, so they have a great deal if indirect power. British politicians have had meetings with rupert murdoch and have recieved good media coverage. The Leveson inquiry into the press found that politicians have developed too close a relationship with the press.
- advertisement
- subscriptions
- circulation
- Trusts
- sponsored content
- memberships & paywalls
- donations
- Events & other sales
2) The Press invaded the privacy of the public. The phone voicemail of a young Murder victim was hacked, in a way that made her parents believe she was still alive. This lead to the 'Leveson inquiry', which recommended that the press regulate itself with a body that could levy substantial fines, however this body was regulated by another body set up by parliament. This means the public lost trust in the news.
3) Regulation
4) IPSO
5) IMPRESS, only a few local newspapers
Tuesday 1st November 2022
Newspaper case study
L/O: to investigate the observer/guardian publications.
1) The Leveson Enquiry was an investigation held against the press due to a scandal about newspaper owners hacking phones in order to receive information for news articles. This scandal sparked a need for regulation. The inquiry informed us that the press were not trustworthy, as they were unable to draw a line between what's right and what's wrong. We need regulation to protect the public from having their privacy invaded. However, regulation completely contradicts the entire idea of "free press" - the idea that Newspapers should be able to print whatever opinions they follow. Furthermore, Regulators are held in a high position of power, and can easily be influenced by friends, the government or rich people in power.
the guardian and the observer are self regulated
Q6: 1 mark question
knowledge based
knowledge of key terms
1) The Scott Trust
2) Left wing
3) Self regulated
4) advertisement, circulation, subscriptions, donations
5) They want people to be free to read whatever they publish, and have access to they news. They believe in what they publish and what it to be read.
Q7: 4 Mark Question
knowledge and understanding of Print OR Online.
1) The online industry of the Guardian and The Observer makes money through donations and subscriptions. They do this as they don't have a paywall, because they would like their news to be easily accessible for the public to read and have access to the news. They also want their news to be read as they believe in what they publish. They also make money from advertisements.
The sun: Mostly 16-45yrs old; more males; working class (C2DE); mainly white; right-wing; mainstreamers
The guardian: Mostly 35+ yrs old: equal gender; upper middle-class (ABC1); educated & cultured; left-wing: progressives
The daily Mail: Mostly 45-65 yrs old; more females than males; middle class (C1 & C2); mainly white; right wing; traditionalists
Print: 50/50 split male and female; live in London and the south; Progressive; keen on art, culture, food and drink; 15-34
The Observers target audience online are varied, ranging from 15-34 and 35+.
2) The observer has both online access and print. You can access the news both online on apps and websites and with a physical newspaper print.
3) Digital convergence helps the observer appeal to a wider, younger target audience. Teenagers are more likely to be online, and you don't have to buy the newspaper. You can access it at anytime and anywhere for free.
4) The online and newspaper versions of the observer are similar, as they provide the same content and opinions. They provide information on sports, relationships, fashion and more, which suits their target audience.
5) Online newspapers mean the audience can be more interactive with the producers, as they can like and comment on the articles.
Tuesday 15th November 2022
Active & Passive audience
7) Newspapers are funded by many things, including paywalls and advertisements. A Paywalls is a wall that blocks the reader from reading any articles unless they pay. The readers then pay the money and the newspaper receives the profit. Furthermore, the newspaper will present advertisements between the articles. This means the companies donate money to the newspaper in order for their brand to be presented.
A passive audience are less likely to challenge the messages presented in the news. They actively get up and choose which newspaper to buy and which articles to read. If a reader would like to challenge the newspaper, they could write a letter of complaint to the editor. You are more likely to find active audience's online, as they have the ability to share, comment and like on the article. They have direct contact with the publisher, so they can engage and respond quicker and easier.
Tuesday 15th November 2022
Media Language
L/O: to investigate how print newspaper uses media language to create meaning
Advantages:
Easy access
communication (like, comment, share)
free
gets news out quickly
can update the newspaper
Disadvantages:
younger audience can view content that isn't safe for them
Clickbait
newspaper can be hacked/hijacked/taken over.
cost of sales
not as much advertisement profit
3) The Observer's political opinion is Left Leaning. The colour palette is extremely vibrant and colourful on the skybox. The image shows two younger females. The editors are two males. The Masthead is the largest text, written in serif. The Stand first is second largest.
Tuesday 29th November 2022
Media Language:
L/O: to investigate how online newspapers use media language to create meaning
advantages & disadvantages of online newspaper:
advantages:
accessible anywhere - the audience are able to view it anywhere.
A variety of audience
free
Disadvantages:
Less profit for the industry
An advantage of online newspaper is that the news is free to the audience. This means that the audience don't have to pay for the news and are able to access it easily without a paywall blocking them. This allows the audience to be able to easily be influenced by the However, a disadvantage is that the newspaper gains less profit. This means that the newspaper earns little to no revenue from the audience, and so less money is able to go into making and sharing the news.
Masthead:
denotations: black, serif font, same font as the print version
connotations: replicated the print version, show it is the same, shows their reliable and trustworthy to the audience - audience will be less likely to believe online news. Serious.
Navigation bar:
denotations: blue and white, serif font
connotations: blue and white fits the colour palette of the guardian, reliable and trustworthy, same colours used by print. Serious. Linked to guardian
Stand first:
denotations: serif font, short, snappy, summary
connotations: serious, gets to the point, gives information, a short summary of the article
Byline:
denotations: who its written by, names
connotations: mix of genders, reflects equality & variation
Headline:
denotations: red, serif font, short
connotations: informative, red shows importance
Subheading:
denotations: longer than
connotations:
Main image:
denotations: Liz truss & Japan's PM Fumio Kishida
Connotations: shows political opinion (left), against the trade deals made by Truss.
minor images:
denotations: images of senators/MPs
Connotations: political view (left), placing the right in a negative light.
Links:
denotations: links to articles
connotations: extremely informative
Pull quotes:
denotations: small quotes taken from the article
connotations:
Skybox:
denotations: overrun by The Guardian, colourful
connotations: bright and colourful to interest the audience
Advert:
denotations:
connotations
videos:
denotations:
connotations:
social media links:
denotations:
connotations:
sign in:
denotations: out of view
connotations:
Search Bar:
denotations: out of view
connotations:
Banner:
denotations:
connotations:
Representations:
Left wing - critique of Tory/right wing in 2+ articles
Gender: on front page there are 2 women and 1 man - equality, scrolling down are all male - sport section = overly male focused reinforcing gender stereotypes of men being sports obsessed.
Ethnicity: variety of ethnic backgrounds, the world news is prioritised and values the importance of different cultures. Worldwide representations.
Colour Palette: Varies from the normal blue on the print. Majority of blue to promote the "Guardian" brand. Main news is Red - signifies importance and sometimes danger. As you scroll down more colours are brought in to show that the news is fun and different.
I would expect to see the colour blue as the most common colour found in the homepage, and as you scroll down i would expect to see more colours incorporated into the headlines. I would see lots of serif fonts. Formal lexis would be used as the audience are likely to be ABC1 and higher class.
HOMEWORK:
Replicated font of 'The Observer' - takes the 'O' - derived from print - creates a further brand.
Social media accounts don't use as much colour as the print does - Print has bright colours that are generally found in the skybox. These colours are generally used to grab the readers attention. The Social media format doesn't need the bright colours as the audience will have already made the decision to engage with the newspaper through following/clicking on the account.
Don't need to pay to view the social media accounts whilst they do need to pay for the print.
Tuesday 13th December 2022
Historical Case Studies:
L/O: to evaluate the impact of social, cultural, political and historic context on the 1960's newspaper
In the 1960's, the layout of the observer was heavily dominated by text, unlike the modern version which has a large skybox and larger pictures. The cover has 9+ stories on them, whereas a modern cover usually only has 2. We can see that columns are still used. Unlike the modern day Observer, advertisements are seen on the front cover. The Masthead is at the very top of the paper, with the coat of arms either side of it. It appears to be smaller than the modern day design.
This design shows us that the actual news itself was more important to the audience in the 1960's
2020
2) Conservatives
3) Conservatives
4) Conservatives
5) Labour, Liberal Democrats
Tuesday 10th January 2023
Historical case studies
L/O: to evaluate the impact of social, cultural, political and historic contexts on 1960s newspapers
1) Explain how broadsheet newspapers reflect the time and historic contexts in which they were published. Refer to the Observer front pages from the 1960s that you have studied to support your answer.
1) The Observer's broadsheet covers from the 1960's reflects the patriarchal society and the representation of women in the 1960's. An example of this is the headline on cover 2: "Lawyers will urge divorce by consent". This indicates the social reform from the 1960's as the law commission was completely ran and dominated by men and society was far more patriarchal. This shows the change and development towards gender equality, as this change made it easier for women to get divorced. Before this, the UK's patriarchal society meant women were seen as inferior to men and had no control in relationships, women were only valued for their relationship to men, showing the extremely patriarchal views held in society.
These patriarchal views are also seen in cover 1 - in the headline: "Jackie: we're very happy". This headline indicates that women were only valued for their relationship to men. Jackie is only known as the dead US's President's wife, and she is now being spoken about because she is married again.
The Observer's broadsheet covers from the 1960's reflect the fears and paranoia surrounding The Cold War. An example of this is the 3 headlines; "Yard suspects Blake used two-way radio"; "America accused of spy frame-up" and "So polite, this North sea spy game". The fact that there are 3 different articles covering the Cold war implies that the 'war' was of significant importance. The theme of espionage is seen throughout each of these headlines, which was a fear-inducing role in the war. The fear of spies, nuclear war and the USSR/Russia was extremely prevalent.
Address Question
Example
Explain
Link
Tuesday 24th January 2023
The modern day observer covers show the Political stances in 2022 and 2018. An example of this is the heading of the main article: "Putin dealt a bitter blow as blast cripples key bridge to Crimea". This indicates the political stance of The Observer and the UK in 2022, as they are against the war that is happening in Ukraine, as seen through calling Putin's attack a "bitter blow".
Theoretical Framework:
Audience
Industry - Press ownership.
Representation
Media Language
6) 1 mark question: industry & terminology
7) 4 mark explain question: social media & online press (industry)
8) 5 mark unseen extract short analysis: contemporary print (media language & representation)
9) 15 mark unseen extract long analysis: contemporary print (media language & contexts)
10) 10 mark analysis: historical case study: (representation & contexts)
Question 6:
1) observer is funded by issue price, advertising and subscriptions
2) observer is owned by Scotts Trust
3) observer is self regulated
4) Newspapers are regulated by IPSO or IMPRESS
5) Diversification
6) Globalisation
7) Convergence
1) Globalisation
2) Broadsheets
Question 7:
Hard news: news that is serious and hard-hitting
Soft news: sensationalised, celebrity gossip
1) An advantage of a newspaper continuing to publish in print would be that an elder audience - who may not understand technology - would be able to go to the shop and buy the paper, This means that the paper will still gain money through circulation as well as being accessible for the audience.
An advantage of a newspaper only publishing online would be the ability to make the news accessible to everybody who understands technology, as they wouldn't have to leave their house in order to read it. Through doing this, the industry could gain more popularity, fame and in turn money through a paywall and/or advertising.
Question 8:
2) Cultures (Skybox)
3) Women Protesting/ Samira Ahmed on skybox
1) On the front cover of The Observer, two social groups are represented, Race and Gender.
The image on the cover brings attention to the Black Lives Matter movement, representing the fight for equality in modern society. They are presented as strong fighters, and are fighting against the racism found in everyday life.
Furthermore, Multiple women are seen on the cover, such as Samira Ahmed on the skybox and the multiple women protesting in the Black Lives Matter movement. This shows that they are strong fighters and confident, as well as able to speak out against their mistreatment.
Question 9:
Language (media language)
Industry
Audience
Representation
1)
The front page of The Observer goes extremely far in reflecting genre conventions. It suits the genre convention of discussing 'hard news' in its articles, as the main image brings attention to the Black Lives Matter protests, which were extremely important in the historical context of the time. It represents minority groups from a Liberal viewpoint, placing them in a powerful position and allowing their voices to be heard.
Furthermore, the newspaper is presented in a Broadsheet style, fitting this stereotype by having large blocks of text and only one main image (a greater text:image ratio). This connotes that the paper was made for a well educated, middle-high class audience. This presentation for a higher class audience is also shown in the formal masthead. This is seen with the serif font - which connotes that the paper is more sophisticated and traditional. This also goes back to the historical roots of the paper, as this presentation was also seen in the 1960's newspapers.
I believe that this shows that the paper goes extremely far in reflecting the genre conventions of the newspapers presentation and representations
Tuesday 7th February 2023
Question 9 and 10 guided response
L/O: to explore the exam response structure for Q9 and Q10
Q9)
modern observer
5 marks for whether you make a judgement
You must analyse the extract and make a clear judgement. In this question it states a 'full course study' which means you should mention something about each key concept (LIAR)
- media Language (typography, layout, lexis, image, colour palette)
- media Industry
- media Audience
- media Representation
- must also analyse the reflection of media contexts (how to reflects the real world and time the newspaper was written)
In this question you will be rewarded for drawing together elements from your full course of study, including different areas of the theoretical framework and media contexts
How far does the media language in extract 3, the front page of The Observer, reflect genre conventions?
- theoretical frameworks (LIAR)
- media contexts
- media language
- genre conventions
genre conventions:
broadsheet
5 marks for judgement
10 marks for LIAR and contexts
Judgement:
Anthony joshua placed infront of the protest - celebrity culture
L:
Broadsheet:
Text-to-image ratio.
colour palette - bright skybox - saturated
Typography - masthead
I:
serious news content
Scott's trust and GMG (Guardian Media Group)
values serious/liberal world news
A:
skybox:
Audience values food and culture
skybox contains articles against racism - culture - broadsheet expectation
R:
Representation of different cultures
BLM protest supporting minority groups
Historical context:
gender roles
multiculturalism
lifestyles
democracy/liberal viewpoint
consumerism
celebrity culture
The Observer cover reflects the genre conventions of a broadsheet. An example of this is the greater text to image ratio, which is found through the multiple articles found on the cover. This clearly indicates that the observer establishes itself as a broadsheet paper. It reflects the target audience - who were likely to be middle class and well educated. Also, it shows the standards that the Observer is trying to meet, with a serious tone, as well as being informative for the audience.
The Observer cover also reflects the genre conventions of a broadsheet through the convention of sharing 'Hard News'. This is seen through the main image - showing the Black Lives Matter march. This reflects the representation of minority groups. This is also found in the skybox, as both the articles show different cultures other than white. These link to the BLM protests of 2020 and shows the context of news today which focuses on racial equality. This clearly indicates that the observer establishes itself in a broadsheet style, and reflects the liberal views of the newspaper.
The Observer cover reflects the genre convention of a broadsheet through the Industry. An example of this is the articles found in the skybox. These show the multiculturalist views of The Observer and The Scott's Trust/GMG. This indicates that the Observer establishes itself as a Broadsheet,
To conclude, the Observer uses multiple different aspects of Media Language (such as the Industry, Representation, Its Broadsheet style and the audience) in order to reflect the conventions of a Broadsheet newspaper.
Analysis: 6 marks - high level 2
Judgement: 3/4marks -level 2/3
9 or 10 out of 15
Tuesday 28th February 2023
Modern Case Studies Question:
L/O: to evaluate the contexts of modern newspapers.
1)
representing a woman in power - shaking Rishi Sunak's hand
politics
Rishi Sunak - man in power
Social - ethnic diversity: PM + VP USA
2)
Social & Political - NHS pay - cost of living, class
representing women - image
COVID - Advert in top corner
3)
NHS under pressure - class divide - private vs NHS
representing women - image
royalty - "spare: the fallout"
Political situation - not agreeing. NHS pay divide disagreement - Class Divide
Class Divide - lots of people struggling for food. 2023 - food crisis
Q9) HOW FAR: Media Language, contrast, present a serious and soft news content
HARD NEWS colour palette: black test, white background, dark blue accents - serious, reflects the colours of USA and UK flags - patriotic. Reflects image of conservative party leader.
SOFT NEWS colour palette: bright, vibrant & oversaturated. Pink & turquoise - fun colours. Lighthearted, unserious. Cartoon images - childlike, linked to food. Luxury foods - cupcake, cocktails and burgers. Rich audience buying the food - contrast with the food crisis in 2023, cost of living crisis.
9)
The Observer goes extremely far in presenting the difference between the hard and soft news shown. The Colour palette of the hard news is almost monochromatic. Black text on a white background with Dark blue accents. This colour palette represents the serious tone of the news. Furthermore, the colours used reflect the colours found in the UK and USA flags (seen in the main image). This shows the patriotic views of the conservative party leader and the magazine in 2023. These aspects are completely contrasted by the Soft news, found in the skybox. Bright, vibrant and oversaturated colours like pink and turquoise are used. These are viewed as 'fun' colours, and show the lightheartedness and lack of seriousness found in the news. In addition, the cartoon images found on the advertisements show a childlike side found to this soft news. It shows luxury foods, like cupcakes, cocktails and burgers, and is clearly aimed at the rich audience buying these luxury items. This shows the class divide between the rich upper class - the audience of the newspaper - and the poor lower class- the victims of the hard news. The lower class would be unable to afford the food being advertised, and would likely be suffering from the food crisis and cost of living crisis of 2023. Therefore, it is clearly evident that the Observer goes extremely far in using media language to contrast the serious and soft news featured on the front cover.
The divide of the classes is also found in the layout, as the Hard news is at the bottom, separated from the Soft news at the top. The hard news is the news that the lower class suffer from, such as the food crisis/cost of living crisis found in the subheading "food banks at breaking point as demand hits new high". This shows that the soft news/advertisements were only made for the rich upper class, as that would only be financially available to them. Furthermore, the contrast in serious and soft news is seen through the formal layout of the serious news. The column format shows the formality of this serious news, as it fits the genre conventions of a broadsheet newspaper. It would also be easy for the audience to read, as they would likely be rich enough to afford an advanced education. This is contrasted with the childish layout of the soft news, as it is arranged in a format that seems sporadic and fun. This shows the evident fact that the serious and soft news is extremely contrasted by the Observer through its use of media language.
In addition, the lexis used shows the contrast between the serious and soft news. The soft news uses a simplified language, using alliteration and short sentences, such as "Free food", "chefs and cooks!", "Restaurants and pop-ups!", "cakes and bakes" and "pubs and bars1". This shows the lack of seriousness, as it seems lighthearted and fun. This is contrasted by the serious news, which uses long, complex sentences and a more serious lexis. The headings and subheadings "Johnson threatens Sunaks bid to end deadlock over Brexit" and "Food banks at breaking point as demands hit new high" show the social and political contexts of the time. The political divide of the NHS pay debate shows the class divide of the social elite and the lower/working classes.
To conclude, the Observer uses a wide range of media language to present the contrast between the serious and soft news.
personal marking:
4/5 - level 3 - judgement
7/10 - level 3 - analysing
Tuesday 14th March 2023
Question 10 contextual analysis
L/O: to explore the structure for Q10 and contextual issues in news.
Espionage:
"Yard suspects Blake used two-way radio"
Cold war:
"so polite, this north sea spy game"
Union strikes:
'unions post-pone strike'
Patriarchy:
"Jackie: we're very happy"
Gender Equality:
"lawyers will urge divorce by consent"
Espionage/Cold war:
fear of invasion, several headlines, threatening - them vs us. Post WW2 fear
Gender equality:
Positive: moving forwards towards a more equal society. "lawyers will urge divorce by consent" - male dominated field recognising female struggles.
Queen - woman in power
Negative: advertisements sexualises the female body for the male gaze - Marshall & Snelgrove.
1) The observer cover from the 1960s depicts the change in gender equality. An example of this is in the representation of the movement from the lack of power women used to have in relationships. This is seen in the heading "lawyers will urge divorce by consent". This indicates that a male dominated field of work is recognising the struggles females go through. This demonstrates the movement towards a more equal society. However, there are examples where the Observer does the opposite of this. The Marshall & Snelgrove advertisements seen sexualise the female body for the male gaze.
Tuesday 28th March 2023
Media Mock: DIRT
1)
Tabloid
Broadsheet
More text, less images, less colour, only colour in skybox
8)
Vegans/Vegetarians
Mental Health Patients
Vegans and vegetarians are represented inclusively in this cover. The skybox shows an advertisement for vegan/vegetarian recipes. This shows that the requirements fir a vegan/vegetarian diet is welcomed and represented by the newspaper. The bright yellow & orange colour palette implies happiness, representing the social group in a positive light.
9)
T1: Cover examples of media language in detail for both comparison parts.
The media language is completely different in both sections.
The black and white colour palette found in the main news section connotes that the news is serious, hard news. This is reinforced with the serious image. These fit with the expectations of the industry, as well as fitting in with the stereotypes of a broadsheet newspaper. This also informs the audience that the news is serious, and would be suited to their upper class, well-educated values.
To contrast, the soft news/advertisements in the skybox has a bright, fun colour palette. This connotes that the advertisements found are not serious. This is reinforced by the image of a woman smiling. These are aimed at the audience as they like culture and food, as well as representing women and vegans/vegetarians in a positive light.
To conclude, both sections use media languages differently to convey different tones. the magazine has a fun tone whilst the news is serious.
10)
Attitudes towards sexuality/gender identity:
changing - more equality than the 1960s, still a struggle to fight for rights - homophobia and transphobia is still prevalent in society.
In todays newspaper, attitudes towards sexualities and gender identities are changing. We have more equality than there was in the 1960s, however there is still a fight against homophobia and transphobia that is still prevalent in society. In news, Homophobia and Transphobia is punished more in the media.
Tuesday 25th April 2023
Q10 Modern Analysis
L/O: to explore the contextual issues of the news
Celebrity Culture:
- Anthony Joshua in BLM protest
- draws readers attention if they know them
- Using a celebrity
Feminism:
- Belarus women's march
- audience still care about fighting for women's rights
- Main image - takes over most of the 'Hard News' section.
- Presented as an important article.
- Samira Ahmed: Shamed the BBC
- Woman having an effect on Society and over large companies
- voicing her opiniom
- inspires audience to voice their opinion
- Newspaper is in support of fighting for gender equality and civil rights. Provides a voice for those who want to share their opinion/are being oppressed and are unable to speak out against the people challenging their rights.
Multiculturalism/racism:
- Black Lives Matter protests
- protests for civil rights are still happening in society
- Drawing attention to the presence of racism in society
- Main image - Important, Hard News
- Different Ethnicities represented in skybox
- shows diversity
- "David Olusoga: Britain too is disfigured by pervasive racism" - Racism in Great Britain
- shows that the newspaper are in support of addressing issues of Racism in society and making a voice for those who are oppressed by forms of Racism in modern Britain.
Attitudes to sexualities changing/homophobia:
- LGBTQ+ books in Skybox
- Presenting traditional LGBTQ+ support, bringing attention to the different sexualities/gender identities.
- Released April 9th 2023. Unrelated to Pride Month, the Observer is fighting for rights all times of the year.
- shows that the Observer are in support of vocalising your identity and being proud of who you are, as well as addressing the issue of Homophobia/Transphobia and challenging them. Provides education towards identifying as LGBTQ+.
- Bright colours + Pride flags - drawing your attention, stands out from the other articles. Positive representation. Larger than other articles found in skybox. Observer is presenting it as more important.
Consumerism:
- Valentines Special
- buying things without a need for it
- soft news
- bright colours: pink/purple, romantic colours
- draws readers attention
Russia and Ukraine:
- "Biden warns Putin: you'll pay a heavy cost if you attack Ukraine"
Covid:
-"NHS fury over broken pledge of extra cash to fight the virus.
10) Explain how social and/or cultural contexts influence print newspapers today:
The Observer cover from today depicts the context of Homophobia/Attitudes to sexualities changing in society. An example of this is seen in the April 9th 2023 newspaper. We see an advertisement in the skybox, bringing attention to LGBTQ+ books. This indicates that in todays society, we value bringing attention to different sexualities/gender identities. Furthermore, it shows that the observer are in support of vocalising pride, and supporting each other and addressing the issue of Homophobia and Transphobia in society, challenging them as well as providing a voice for those who wish to vocalise their opinion agains the hate found in society. The use of bright colours + pride flags draws the readers attention, as it stands out against the other articles/advertisements on the cover, presenting it in a positive light. In addition, the advert being larger than others found in the skybox shows that the observer care about the topic and wish to represent it as positive and important. This has changed since the 1960's, as the LGBTQ+ community have more rights and more of an ability to vocalise their opinion. Therefore, it is clear to see that the newspaper is influenced by and reflects the relevant contextual issues seen in society at the time.
The observer cover from today depicts the context of Multiculturalism/Racism in society. We can see Black Lives Matter protests challenging racism and articles in the Skybox representing different ethnicities. This indicates that in todays society, we value diversity and equality in civil rights. It shows that the observer are in support of addressing issues of racism in society and making a voice for those who are oppressed by racism in modern Britain.
Tuesday 23rd May 2023
Q9:
conventions:
- Helping Ukraine = context
- Anti-Putin = context
- liberal viewpoint, helping those in need
Text:Image ratio
- more text than images, reflects a broadsheet
Hard news
- serious news, talking about war, Anti-Putin.
- Main image, Ukraine war.
- Represent news globally
Online:
Similarities:
- The Observer = same masthead, shows that they are the real Observer, shows that they are consistent and don't change their views
Representations
- Flower show - arts and culture
- Anti-Tory - liberal viewpoint
- Different races and ethnicities presented - Multicultural
Differences:
- Smaller titles
- have to click on articles to show the text.
- text;image ratio, more image than text.
- Guardian Masthead - both owned by Guardian Media Group
I agree that the online Observer magazine completely reflects its values and beliefs. This is seen through the representations in the articles. We can see The Observer's liberal viewpoint through their "anti-tory" beliefs in the article: "Major Tory donor investigated over fraud and money laundering". This shows the beliefs that the audience expect from The observer, challenging the authority and power this party has and therefore supporting everyone with a liberal viewpoint.
Furthermore, we can see the multicultural views that The Observer supports. This is seen through the range of races and ethnicities presented in the articles. For example, we can see people who are indian and Ukrainian. This reflects the context of progressing towards racial equality
Q9)
Left wing - liberal - Equality, Helping the underrepresented
Multiculturalism
Celebrating Arts & culture - in the skybox
Diversity
Non-Stereotypical representation
Equality - skybox (ML) - male subverting stereotypes with bunny ears, stereotypically feminine colours, reflecting the context of gender equality
The Print Observer reflects its values and beliefs through its representation of equality on the front cover. We can see this in the skybox, as we see an image of a man in the kitchen wearing bunny ears. This is subverting stereotypes, as it represents him in a stereotypically feminine way. This is reinforced by the pink/purple and yellow colour palette, which are stereotypically feminine colours, showing that he is taking on a feminine role. It shows that the observer cares about how different genders are represented in the cover, reflecting their values and beliefs of gender equality.
In conclusion, the cover completely reflects the values and beliefs that The Observer stand for, confidently representing it through the media language and images.
11/10- Great work here, well done. T: 1. what are the arguments for and against regulation for the press.
ReplyDelete1/11- Q7:2/4 T: Fully explain both methods of funding for the newspapers.
ReplyDeleteAlso please don't highlight with boxes as I can't read your work, check by going on to view blog so you can see what I can see. Thank you
10/1- Brilliant work, excellent.
ReplyDelete